Ser Sangre is conceived as a collective visual totem in which members of the Domingo family attest to how they see and represent themselves. The project questions and explores the tradition of the representation of the family in family photo albums.

Ser Sangre is a photographic project by Iñaki Domingo (b. 1978 in Madrid), created in collaboration with the members of his entire family. The photogra- pher took advantage of a vacation time to propose a joint project to the members of his family. The idea was for all of them to participate in the deci- sion-making process, from the conception of the photographic project to its final form as an exhibition and book.

On a second level, Ser Sangre seeks to question and explore how the family is traditionally represented in family photo albums, reflecting on the reasons why the images contained in these containers of intimate visual memory always tend to look the same. Collections of frozen smiles predomi- nate, to the detriment of other moments, much more frequent in any family’s day-to-day activities.